Category Results
Traditional aisles no longer make sense. Beauty, wellness, and performance products now coexist, reshaping how shoppers buy and how retailers must display. This blog explores why category lines are fading and how to build shelves around outcomes, not labels.
From mushroom gummies to red light therapy belts, wellness has gone mainstream. This blog explores how health-driven trends are reshaping assortments in beauty, grocery, and beyond—and what retailers must do to keep pace.