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Blurring the Lines Between Beauty and Performance on the Retail Shelf

Published on: 28/08/2025

Traditional aisles no longer make sense. Beauty, wellness, and performance products now coexist, reshaping how shoppers buy and how retailers must display. This blog explores why category lines are fading and how to build shelves around outcomes, not labels.

Blurring the Lines Between Beauty and Performance on the Retail Shelf

The Wellness Boom That’s Changing What Stores Keep in Stock

Published on: 11/08/2025

From mushroom gummies to red light therapy belts, wellness has gone mainstream. This blog explores how health-driven trends are reshaping assortments in beauty, grocery, and beyond—and what retailers must do to keep pace.

The Wellness Boom That’s Changing What Stores Keep in Stock